What it takes for one to join in advertisement?Advertising or Publicity is one of the key activities in every business. It is equally important as producing something using raw material, or as capital, manpower, planning, organizing etc. Publicising the products or services that the business offers to the targeted customers is called advertising. It is integral part of marketing, and an essential precondition for selling. Advertising something in a country with vast population requires organizing and applying human skill and talent and technology backed media.
Advertising companies use multifaceted talents to carry out successful campaigns. With the development of electronic media, advertising has grown as an organized industry, offering a lot of employment opportunities.
There are ample Advertising jobs in Kenya and abroad. Advertising Job opportunities include that of account planner, executive, copywriter, visualizer, creative art director, animator, multimedia expert, photographer, printer, TV producer, media planner, web developer jobs, web planner, and marketing professional. Those who are qualified in Commercial Art have great opportunities. MBAs can also play a significant role in client servicing.
However, individual creativity and ability for innovation count more than academic degrees. The advertising industry always has a perennial demand of talent. In order to succeed in the advertising area, one has to have competency laced with diverse talents. The copywriter, the visualizer, the art director, and the studio technician have to work in tandem, as the ultimate objective of a good advertisement is to build a strong bond between the product and the consumer. However, the backbone of the advertising industry is the ad agency, though the nutrients come from the advertiser.
Tanks.
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